James founded Jones Food Company in October 2016 having been introduced to technology via a feature on ‘Tomorrow’s World’.
Driven by a dynamic and entrepreneurial spirit, he set out to scale vertical farming and after receiving his first funding in early 2018 he built Europe’s largest vertical farm in Scunthorpe, Lincolnshire.
The JFC growing estate continues to expand as the company broke ground last year on what will become the world’s largest vertical farm.
James does not have a traditional horticultural background, allowing him to come to the field with a pragmatic business mind, priding himself on trying lots of things very quickly and scaling on a phenomenal level. He predicts that vertical farming could provide 70% of the UK’s fresh produce within the next 10 years.