Alastair Campbell is a writer, communicator and strategist, but he’s best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Often seen as the king of political spin, he is still active in politics and campaigns in Britain and overseas.
He has written seventeen books in the past fourteen years, including ten volumes of diaries, four novels, a number one best-selling analysis of what it takes to win in politics, business and sport, Winners and How They Succeed, and a personal look at his own battles with depression.
In this candid and thought-provoking conversation, Alastair explores his career, what it takes to be a winner, his battles with depression and the big political moments of the past few decades, from Brexit to the pandemic. What advice does Alastair have for those running the country today and for those who want to in the future?